Broadly, the product development cycle constitutes 5 major stages:Ideation Concurrently, 89% of customers switch to a rival business as a result of a poor experience with a brand.But how do enterprises account for the customer experience in the product development cycle?Before we dive into that, it’s important to know what stages constitute the entire Product Development Cycle.What are the Stages of the Product Development Cycle?From ideation to commercialization, the product development cycle goes through multiple stages as the product matures. An enhanced customer experience has a proven potential of a 200% increase in conversion rate for the business. And they would be right.Experience has always been the key differentiator in identifying the right market leader in any industry. Or practice your new skills in Free Paint, where you’ll manipulate your paintbrush with two PlayStation Move to create beautiful, living landscapes.Across any industry in today’s digital age, what is the single most important differentiator that sets apart market leaders from other businesses?Many will answer that with “customer experience”. In Experience, you’ll help a Genie discover a mysterious power through painting and see your art come to life from a new perspective. Concrete Genie follows the heartwarming journey of a bullied teen named Ash, who escapes his troubles by bringing his colorful imagination to life in his sketchbook, while exploring his hometown of Denska – a once bright and bustling seaside town now polluted by Darkness.Īsh discovers a mysterious lighthouse, where he finds a magical energy that charges his paintbrush with ‘Living Paint’ capable of creating magnificent masterpieces that can purify Denska’s polluted walls.Īsh must harness the magical properties of his powerful paintbrush to eliminate the Darkness polluting Denska with the help of the mischievous Genies he creates along the way.Ĭan Ash overcome his personal struggles and paint his hometown back to life?Ĭoncrete Genie includes two PlayStation VR modes* – VR Experience and VR Free Paint.
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