T his is a question more people are asking themselves – especially those in their 20s and 30s, who will now have borne the brunt of two economic recessions in the space of a decade. Why risk dying every day at work when we can make triple the amount of money at home?” Once he realised that he was earning more doing three hours of OnlyFans than he was doing 60 hours of construction, he quit his day job. Now, Lederman’s material ranges from editorialised underwear shots to homemade masturbation videos. “Then my wife said, ‘Why don’t you step it up a bit, let’s see what happens?’” he says. I enjoy porn, but I don’t do that.’ Then it was, ‘Why does it matter?’” So he started off with underwear photos, shower photos, photos of him in the woods wearing nothing but a cowboy hat and covering his crotch with a denim shirt. Initially, Lederman avoided anything pornographic. Those aspects of his real life feed into his OnlyFans persona, fuelling an erotic fantasy of the “unattainable family man” that keeps him sitting comfortably in the top 1% of creators. On Instagram (his biography reads “husband, father, goofball”), he shares photos of his family, documents his bodybuilding gains, and uploads videos of himself chopping wood in overalls. Towering at 6ft 3in and shredded like a Marvel hero, Lederman has always had a social media presence with big Dilf energy. He initially joined OnlyFans after someone tipped him off that uploading unused edits from his photoshoots would be a good way to earn extra money. For Lederman, who had also been modelling alongside his day job, it was a gradual transition from one to the other. For others, it’s more akin to cam sites, where the content is more explicit, personalised, and involves direct interaction with clients. I thought, ‘All right, dude, how do we supplement income here?’”įor some creators, OnlyFans has become a new home for glamour modelling since the decline of lads’ mags, where they post mostly bikini or underwear shots taken by professional photographers. I ended up hanging cell phone antennae 300ft in the air and working 15 to 16 hours a day – not eating, not being able to go to the bathroom – and then coming home exhausted. I had short-term memory loss, PTSD, and I had to find work in construction. “I dropped out of college, then worked in youth gang rehabilitation, but got injured on the job. “I’ve been a day labourer my whole life,” Lederman tells me over Zoom. The social-media-like interface (features include direct messaging, pay-per-view and a tip button) and DIY nature of the platform (much of the content is produced by creators themselves on their phones) also attracted thousands of newcomers, like Lederman, from outside the world of adult entertainment. Arriving at a time when social media policies were becoming increasingly censorious and free porn sites had eviscerated incomes, OnlyFans offered a chance for them to take back the reins, in return for a 20% commission. OnlyFans gained some popularity among YouTubers, fitness influencers and musicians (offering exclusive, non-sexual content), but the vast majority of accounts are run by adult entertainers. ‘Why risk dying every day at work when we can make triple the amount of money at home?’ says construction worker Lex Lederman, 28. “Our thinking was always, OK, what if you could build a platform where it’s similar to existing on social media, but with the key difference being the payment button?” Stokely is now worth an estimated $120m (£86m). “You could see the explosion of influencer marketing, but the influencers were getting paid via ad campaigns and product endorsements,” he explained in an interview earlier this year. One of the biggest tech success stories of the last few years, OnlyFans was founded by British entrepreneur Tim Stokely in September 2016. But this lifestyle has only become possible since he quit his construction job for a full-time career on OnlyFans – the content subscription service where he uploads erotic pictures and videos for his predominantly gay male fanbase. He’s teaching himself home renovation (plumbing, electrics, how to lay floors) and regularly helps out with homeless food charities, refugee relief, and the local high school football team. He owns a farm in New Hampshire, where he lives with his wife and three children (plus a sizable company of chickens, pigs and geese). I n many ways, Lex Lederman, 28, is a classic American family man.
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